With 20 years of immersive experience turning the art of photography into a sustainable, profitable career, I stand as a trusted guide for photographers eager to transform their passion into income. My journey isn’t just about capturing stunning images—it’s about mastering the business of photography, a skill I’ve honed through every phase of the industry, from film to digital, from solo freelancing to leading teams on high-stakes commercial projects.

My photography career began long before “content creation” became a buzzword. I cut my teeth shooting for local businesses, media outlets, and emerging brands, learning firsthand the hard truths of the industry: how to price work without undervaluing my craft, how to pitch to clients who actually pay well, and how to adapt when market trends shift. Over two decades, I’ve built a portfolio that spans commercial product shoots, vivid documentaries, intimate portraits, and large-scale event coverage—but my greatest achievement lies in helping other photographers avoid the pitfalls I once faced.

What sets me apart is my unwavering focus on “profit with purpose.” I believe photography’s artistic merit and commercial value don’t have to compete—they can amplify each other. Through years of mentoring emerging photographers and consulting for creative studios, I noticed a gap: too many talented shooters struggle to monetize their skills because they’re taught aesthetics, not business. This realization led me to write my book, a no-nonsense guide that distills 20 years of hard-won wisdom into actionable steps.

In my work, I reject vague “tips” and empty theory. My book (and my approach) is rooted in real-world scenarios: how to build a client list from scratch, how to negotiate contracts that protect you, how to leverage social media to attract paying work (not just likes), and how to scale your business without burning out. I’ve lived every chapter—from surviving slow seasons to turning a side hustle into a full-time career—and I’m eager to share what works.

When I’m not behind the lens or writing, you can find me leading workshops for photography collectives or mentoring young creatives in my community. For me, photography is more than a job—it’s a language, and I’m dedicated to teaching others how to speak it in a way that feeds both their passion and their bank accounts.

Whether you’re a hobbyist ready to go pro, a part-time photographer looking to boost income, or a seasoned pro stuck in a rut, my guidance is built for you. My book isn’t just about making money from photography—it’s about building a career that lasts.